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Quikku Pay
Designing a QR Payment Bridge for Western Travelers in Southeast Asia
Client
Quikku Pay
Role
Brand Identity · UX/UI Designer
Duration
December 2025 – Ongoing
Deliverables
Design system · Mobile app screens · Dev handoff
Project status: Q3 2026 MVP Launch Thailand · Vietnam · Philippines
My Role
End-to-end designer — from brand to handoff
01.
Brand Identity
Developed the full visual identity from scratch — logo, colour system, typography, and brand guidelines — establishing Quikku's look before a single screen was designed.
02.
UX Research & Strategy
Led competitor audits, defined two distinct user personas, and mapped end-to-end user journeys to uncover where tourists and digital nomads actually hit friction.
03.
Screen Design & Design System
Designing all app screens across onboarding, KYC, and payment flows, built on top of a component library and token system structured for developer handoff.
Challenges
120 million tourists.
Zero access to the payment system locals use every day.
Southeast Asia runs on QR payments
Western travellers are locked out PromptPay, VietQR, GCash. Every local vendor, market stall, and convenience store accepts them. But every one of those systems requires a local bank account. For Western tourists, that's a hard wall.
The window to onboard a tourist is measured in seconds, not minutes
A tourist downloading a payment app while already standing at a market stall has no patience for a 5-minute KYC process. Existing solutions like Moreta Pay require document uploads upfront. That friction alone kills the conversion.
About the Client
Quikku Pay — built by a traveller, for travellers
Quikku Pay is found by a French software developer who has spent 7+ years living and travelling across Southeast Asia — Thailand, Vietnam, Philippines, Singapore. He didn't build Quikku from a whiteboard. He built it because he kept running into the same wall every tourist hits: vendors that only accept QR codes he couldn't use.
The product is pre-launch and already attracting serious attention. The pitch deck has been presented to investors, with early funding secured to bring the product to market. The waitlist at quikkupay.com has surpassed 1,200 signups — validating demand before a single line of production code has shipped.
Research
What the competition gets wrong
4-panel competitor audit — Moreta, Wise, Revolut vs Quikku (Left)
Every major alternative either lacks QR scanning entirely or carries friction that disqualifies it for the tourist use case — slow onboarding, weekend FX surcharges, limited SEA availability, or unclear regulatory standing. Quikku is the only product in the audit with full marks across QR scanning, 30-second onboarding, competitive fees, and MAS-grade security.
Main competitor analysis - Moreta Pay vs Quikku (Right)
The closest competitor in the market charges ~4% per transaction and requires 5 minutes of document uploads to onboard. Quikku is 81% cheaper, onboards in 30 seconds with a passport scan only, and operates under Singapore MAS licensing — not a stablecoin model.
USERS
Understanding who we're designing for
Our product main target western digital nomad and tourist. Stage 1 product launch will be focusing on tourist. Here is some analysis for this user.
Persona (Left)
A 22-year-old accountant from London. 2–3 weeks in SEA. Wants to pay locally — can't. Her UK Mastercard is useless at every QR-only vendor.
User journey map (Right)
Anxiety peaks at onboarding. Relief lands at the confirmation screen. The emotional curve maps exactly where Quikku has to earn trust — and where it does.
Deep Dive
The onboarding decision that changed the whole flow
Onboarding flow
Default fintech logic: verify identity first, then let users pay. We flipped it. KYC moves to after card linking — not skipped, just deferred. Trust is earned through the experience first.
Early Concepts
From print identity to digital experience
Brand identity
A mark built for speed — and trust
Logo
A Q letterform with speed lines — an icon-only mark that communicates instant payment without needing a single word. Clean, bold, and built to work at any size.
Colour
Two directions explored. The Original palette — Deep Blue (#0A2472), White, and Coral Red (#FF6B6B) — leads with trust and uses coral as a high-attention accent. The Dark Lime direction explores a bolder, high-contrast alternative for a younger, more tech-forward audience. Colour direction is still being finalised with the founder.
Design System
Built on top of the brand — Poppins for all headings (H1–H4), DM Sans for body and UI text, 8px grid, and a full component library of buttons, inputs, cards, modals, and navigation bar structured for direct developer handoff.
